Communications strategy · brand narrative · thought leadership
I make complicated things clear. I dig into the technology, risk, research, or change. I find the story. Then I tell it in terms people understand, trust, and act on.
Fintech · Fraud Prevention · Cybersecurity · Financial Services · Enterprise Technology
Who I am
I make complicated things clear. I dig into the technology, risk, research, or change. I find the story. Then I tell it in terms people understand, trust, and act on.
The settings have ranged from Big Four consulting and enterprise technology to digital identity, fintech, fraud prevention, cybersecurity, and financial crime. The through-line has been consistent: find and talk to the experts, understand the substance, identify the story, make it credible, and build the system that carries it into the business and the market.
Writing is still the foundation. Writing is thinking, which makes it even more critical in the age of AI, when human oversight matters more, not less. The larger job is judgment: deciding what an organization should say, why anyone should care, who needs to hear it, and how communications can move the business and give people something to act on.
A few things I’ve built
I’m less interested in producing one more asset than in creating a story that resonates with people across organizations and borders.
Category Narrative · BioCatch
I created the concept and narrative architecture for a category-sized story: fraud, scams, mule networks, and money laundering are not isolated incidents, but parts of an interconnected criminal economy.
What I led: narrative strategy, executive alignment, rollout architecture, thought-leadership development, and the concept for a global banking-leader survey.
See The Dark Economy
Human-Centered Storytelling · BioCatch
I led the 2023–24 evolution of BioCatch’s human-first fraud storytelling, including the True Love romance-scam campaign and Stories Are Human. Humans Are Stories.
The approach: lead with human stakes, then connect them to expert analysis, earned media, executive visibility, demand generation, events, and the technology behind prevention.
Research-to-Market · Communications Operations
I built a repeatable operating model that moved proprietary research from analyst insight into flagship monthly fraud reports, then adapted that work for PR, executive thought leadership, analyst engagement, events, demand generation, customer education, and sales enablement.
See the 2024 AI, Fraud & Financial Crime Survey
Live Communications · Manheim / Cox Automotive
I conceived, developed, managed, and hosted a monthly live-video program connecting leaders and subject-matter experts with employees across the organization, then built the communications process around it. M.Talks earned IABC Golden Flame recognition.
Selected writing & public evidence
A small set of public examples, each showing a different part of the work: voice, translation, executive thought leadership, research, and narrative durability.
How I work
I’ve led teams and agency partners across PR, thought leadership, fraud intelligence, social media, and creative, while working across executives, researchers, data scientists, product, marketing, sales, analysts, and events.
Leadership scope
I built and fully staffed a four-person global communications team, managed agency partners, and owned the annual global PR budget. Earlier roles at Deloitte Consulting, Manheim, and Fiserv established the people-management foundation behind that work, including hiring, performance management, coaching, and team leadership.
Executive counsel, ghostwriting, strategic messaging, presentations, internal communications, and change.
Category stories, company narratives, brand platforms, messaging architecture, and market differentiation.
Research strategy, flagship programs, media narratives, analyst engagement, and executive authority.
Planning rhythms, cross-functional systems, agency leadership, reuse models, measurement, and operating discipline.
Applied AI
I’m using AI for research, synthesis, decision support, quality control, and narrative development, with human review built in.
Automate information handling, not accountability.
Experience
Big Four consulting, enterprise technology, digital identity, fraud and financial crime, and AI-enabled communications.
What colleagues say
“Allow Jay to build and run his own team and you, his future/current employer, will reap the rewards of his vision, management and hustle.”
“Jay quickly got interesting and impactful stories out of people and into the world.”
“Jay consolidated our brand voice, message, and positioning, and was instrumental in establishing the company as an industry authority.”
Excerpts from LinkedIn recommendations. Edited only for length.
Let’s talk
I’m interested in VP, Head of, and Director+ roles spanning communications, brand, and narrative leadership, particularly where complex technology, trust, risk, research, or change are central to the story.
I’m comfortable leading an established team, building a function from scratch, or operating hands-on when the situation calls for it. I also use AI-enabled workflows to extend the capacity of lean teams without giving up human judgment or accountability.
A deeper private portfolio is available on request.
